Wilton Tour at BlogHer '13 - My Sweet Sanity

Wilton Tour at BlogHer ’13

by Jennifer Wieland

I wanted to take this chance to talk about my Wilton tour in more detail. For those of you unfamiliar with Wilton, they are a company that has been around since 1929. They now teach people all over the world how to decorate cakes, cupcakes and other sweet treats. They also manufacture many baking, candy and sweet making foods and tools. Many people have taken their classes and I am happy to include myself amongst them.

The welcome sign with all of our blog logos.

The welcome sign with all of our blog logos.

For many of us bloggers who were invited it was very exciting to get the invite. Many of us were very familiar with Wilton and could not be more happy (or giddy with excitement like 5 year olds) to get a sneak peek inside their test kitchen and product development areas. Let me tell you, they did not disappoint any of us. It was truly an amazing experience and, let’s be honest, who doesn’t like being in a building where every square inch smells like cake? It smelled like my idea of heaven! (Yes, my idea of heaven is a bakery that has the best of the best and it all has ZERO calories!)

Me at Wilton headquarters

Me at Wilton headquarters

Our afternoon at Wilton consisted of lunch with a history of the company and a look at current and upcoming products. My favorite current products were the fun summer flavored candy melts and the Shape-N-Amaze Edible Decorating Dough. For anyone who has ever used the candy melts it is nice that Wilton is coming out with more and more seasonal flavors. We were able to try the Raspberry Sherbert, Key Lime Pie and Orange Créme Candy Melts. They were all good but the Raspberry Sherbert Candy Melts were my favorite. The Shape-N-Amaze Edible Decorating Dough is great! If any of you have ever worked in fondant to create cake toppers you know what a pain it can be. The Shape-N-Amaze Edible Decorating Dough is very easy to use, has some great tools you can purchase to work with it and best of all they have some great instructions online already. Honestly, with this anyone could make a cake that looks like it was done by a pro! The instructions are very visual versus wordy so you know how everything should look as you are doing it.

Raspberry Sherbert Candy Melts, Shape-N-Amaze Robot & my goodie bag.

Raspberry Sherbert Candy Melts, Shape-N-Amaze Robot & my goodie bag.

After checking out the new products we went to the product development kitchen and photography area. The product development area was fascinating to see them working on stuff for later this year and next year that is either being created or being decorated to be photographed for packaging or publication. It was interesting to learn all the steps they go through to say, make a new shaped cake pan. We also got to see some of the things being photographed for publication and watch the photo shoot. As someone who photographs food regularly I can tell you I was more than a little envious of their setup.

Next we headed over to the test kitchen where again I was a little envious. I mean really, who does not want a kitchen with eight stoves in it? There are three ladies who work in the test kitchen and I have to tell you a bit of a secret…. I really want one of their jobs. They are great though and do a ton of work testing everything to make sure things work and taste like they are supposed to each and every time.

Finally, we each got to pick two classes from a list of three. Our choices were Buttercream Decorating, 3D Modeling and Shhh, It’s a Secret. Since I had already been through three of the Wilton classes and am fairly proficient in buttercream I opted for the other two. The 3D modeling class was great! We used the Shape-N-Amaze Edible Decorating Dough to make Oliver the Owl. It was utterly adorable!.

3D Modeling Class

3D Modeling Class

Oliver the Owl Not to shabby for my first attempt.

Oliver the Owl
Not to shabby for my first attempt.


The other class I took you will have to wait to learn more about. You will find out more about in September when the new products are released. Let me tell you though that I am ridiculously excited about this! I can’t wait to make this at home and share it with you!

Buttercream Class

Buttercream Class

To close out the day we went to the Wilton School and Store. It was amazing to see some of the cakes that the students there have done! They are utter works of art and if I had made one I would never let anyone eat it. To much work and to pretty to ever meet up with a knife or mouth.

How amazing are these cakes? They were a couple of feet tall. Beautiful!

How amazing are these cakes? They were a couple of feet tall. Beautiful!

This day was just such an honor for me to get picked to go and to be in the company of so many great bloggers. I hope that Wilton invites me back again someday. If not I will make my annual visit to their annual tent sale (held in June) and shop until my little heart is content. You can ask my husband, he can totally vouch for how much I buy there.

The whole group of BlogHer '13 bloggers who attended the Wilton BlogHer Workshop 2013.

The whole group of BlogHer ’13 bloggers who attended the Wilton BlogHer Workshop 2013.

For any of you interested in learning some decorating techniques I totally recommend taking the classes. Especially, if you have kids. Those cakes from the bakeries can cost a small fortune! Check out the Wilton website for some great recipes, videos, how-to’s and ideas. You can follow Wilton Cake Decorating on Facebook, Twitter and Pinterest.

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Jennifer is a mom to 5 boys, 1 girl and 1 husband. Her kids range in age from 8-24 so things are always crazy with everything from school life, to autism and to college and beyond. She tries to bake, craft, travel and blog her way through all of the chaos and craziness that life, her kids and her husband throw her way.

4 Responses to “Wilton Tour at BlogHer ’13”

  1. 1
    Genuine Jenn says:

    It was a fabulous experience. Can’t wait to share it on my blog also 🙂 I need to make a trip to the tent sale.

    • 1.1
      Jen W. says:

      It certainly was and I can’t wait to read your post about it. If you do come to the tent sale you now have a place to stay in the area. 🙂

  2. 2
    Leah says:

    I love the little owl!! How cute!! Cake decorating is something I wish I knew how to do!

  3. 3
    Shauna says:

    I am jealous with a capital J!!! I love Wilton and they have THE BEST candy melts, hands down. I’ve tried other meltable chocolates for dipping, cake pops, etc., and nobody beats Wilton.

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